Writing an email is easy, right? You know what you want to say, you know who you’re writing to. Type, type, type. Send. Job done. No, not quite. Over 2 …
Proactive vs reactive: why is fire-fighting the norm (and how can we change it?)
Proactive vs reactive communications As with most things in business, if you wish to deliver effective and persuasive communications, detailed strategies need to be researched, planned, and evaluated. Why then, …
Why employees should be at the heart of your social media strategy (and how to make it work)
Social media is a critical channel in any company’s communications strategy. Most larger companies have someone responsible (if not solely then at least in part) for social media marketing and …
What is content marketing (and why is it important)?
What is content marketing? As with most good ideas, content marketing is not a new concept. In 1895, John Deere published a leaflet called “The Furrow” which helped farmers make more …