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The Beaumont Blog

Welcome to the little corner of the internet where we share the latest communications insight and analysis from the team at Beaumont.

Our views on social media, content marketing, messaging, and everything in between.

How to write an email that will always get results

Writing an email is easy, right? You know what you want to say, you know who you’re writing to. Type, type, type. Send. Job done. No, not quite. Over 2 …

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Proactive communications will lead to effective communications

Proactive vs reactive: why is fire-fighting the norm (and how can we change it?)

Proactive vs reactive communications As with most things in business, if you wish to deliver effective and persuasive communications, detailed strategies need to be researched, planned, and evaluated. Why then, …

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best practicecorporate communicationsproactive communications

Why employees should be at the heart of your social media strategy (and how to make it work)

Social media is a critical channel in any company’s communications strategy. Most larger companies have someone responsible (if not solely then at least in part) for social media marketing and …

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communications strategyemployee communicationssocial mediastrategy
Beaumont Communications Lausanne content marketing

What is content marketing (and why is it important)?

What is content marketing? As with most good ideas, content marketing is not a new concept. In 1895, John Deere published a leaflet called “The Furrow” which helped farmers make more …

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content marketingcorporate communicationscreating contentkey messagestone of voice
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