I’m sure you’ve heard by now how Heineken decided to release their sustainability report? In a coup of open-mindedness (that’s a word, right?), they ditched the traditional “chuck it up …
Myths of freelancing? No, freelancing is what you make it.
There are countless articles out there debunking the myths of freelancing (well, 539,000 if you listen to Google). They invariably talk about how freelancing is such hard work (which it …
What are personas and why are they important to message development?
The first time I was asked to develop a set of personas, I was confused. What did a person’s social standing and extra-curricular activities have to do with communications? Very …