I’ve been thinking a lot about content audit and strategy lately. More specifically (and less succinctly), I’ve been thinking about how to build a website, and the role of content, …
How to plan when you don’t have a plan
“Would you tell me, please, which way I ought to go from here?” “That depends a good deal on where you want to get to,” said the Cat. “I don’t …
3 rules for effective communication
Effective communication isn’t simple. If it was, everyone would be doing it (you see, just there, a horrible cliché – proving the point that communication isn’t easy!) That said, there …
Objectives, strategy, and tactics: what’s the difference?
If you’re sitting down to write a plan – be it a communications plan, marketing, or business strategy – you probably know that there are several different elements required. (If …