Is your communication crossing borders?

April 2, 2026
Beaumont Communications Lausanne communications crossing borders

When working in an international company, one of the hardest job facing any corporate communicator is getting the message out to the whole company – no matter where they are based. These borders – either literal borders, or assumed boundaries – can act as a huge barrier to understanding, engagement, and action.

A good communications team needs to be able to work across spatial, geographical, or temporal separations. But there are issues:

  • Language, culture, and differences in working habits can all lead to misunderstanding, or, worse, apathy.
  • Communications partners can be lacking in the skills or power to be real strategic partners.
  • Thanks to cultural differences, one message definitely doesn’t fit all.
  • Sign off procedures can lead to unreactive and slow communications.
  • There is little knowledge sharing between groups leading to constant reinventions of the wheel.

However, there are a few simple solutions available to alleviate the problems caused by working across borders. Read my top five tips (well, 15 actually, in five categories!) to help you deliver effective communications to all employees, no matter where they’re based.

Beaumont is a communications agency based in Lausanne, Switzerland. We work with clients all around the world to change the way they talk about themselves – helping them create engaging stories that motivate action.

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Deborah Menikoff

Deborah brings a wide range of skills to her work. She works on everything from ideas, to content creation, to website governance. She is dedicated to helping clients meet the communications challenges bought about by today’s fast-paced, multi-media world. She’s partnered with clients from many different industries tackling a variety of content assessment and strategy, social media and community management and site transition projects.
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Ilona Tofahrn-Flint

Ilona has over 15 years’ design experience working for both multi-national companies and agencies in London.

From designing magazines, to logo and branding, to communications materials and presentations – whatever the brief, Ilona relishes a challenge. She always offers a different view, introducing fresh ideas and novel design solutions that elevate any project she works on.

Although originally from Germany, she is proud to have lived in the UK long enough to call herself an English Rose! Ilona hates clip art and comic sans (who doesn’t? 😊)
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Elissa Bertot

Elissa is on a mission to help clients build a brand they’re proud of. Drawing on 15 years’ experience in communications, branding and marketing, she mixes brand strategy with change management to transform the way organizations communicate, internally and externally.

A true word nerd, she combines strategy with creativity to develop messages and content that engage audiences across industries.

Elissa bridges the gap between public and private sectors, working with corporations, non-profits, NGOs and social impact startups alike. As an experienced speaker and trainer, she uses her expertise to empower clients and organisations drive change and tell stories that inspire action.
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Laura Hurst

Having cut her teeth in the print industry (and has the paper cuts to prove it), Laura now has over twelve years experience as a graphic designer, with a focus on branding and publication design.

Laura combines professionalism with fun and creativity, and loves drawing inspiration from the world around her. Her favourite part of the design process is getting the know the client, deeply understanding their needs and motivations. This, she believes, is the basis of great design.

Outside of work Laura can be found pursuing quite a few different hobbies, including knitting, painting and most recently, rollerskating.
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Amanda Pierce

Former UK CEO of Burson-Marsteller, Amanda is known for one of the best “sniff tests” in the business. Fired up by solving complex reputation problems, she’s at her best when translating business strategy into effective communications.

In particular, she has specialized in designing and delivering global programs for the likes of Danone, Bayer, GSK, MSD, Sony, DeBeers and Kimberly-Clark. She has coached spokespeople at all levels – from CEOs down – helping them strengthen their communication skills by focusing on authenticity, clarity, and empathy.

She believes everyone has the potential to be an influencer and act as an ambassador. Just don’t challenge her to a boxing match – she’s fiercely competitive and loves winning.
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Imogen Hitchcock MCIPR

Imogen is on a mission – to transform the mundane into stories that engage, inspire, and motivate.

She believes in the power of a ”normal not formal” language which is free from corporate jargon. She’s at her happiest when she’s got a plan and she’s using her experience to solve a problem. She is results-driven and constantly curious. She doesn’t shy away from asking the tough questions.

Imogen has worked in high-profile and fast-paced environments across both the public and private sector. She has trained a range of participants – from the CEO down to sales teams – in myriad communications topics. She specializes in message development, internal communications (in all its forms), and helping companies connect with their purpose.

She loves cheese, wonderful writing, rugby, and the Archers.
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