Writing an email is easy, right? You know what you want to say, you know who you’re writing to. Type, type, type. Send. Job done. No, not quite. Over 2 …
Proactive vs reactive: why is fire-fighting the norm (and how can we change it?)
Proactive vs reactive communications As with most things in business, if you wish to deliver effective and persuasive communications, detailed strategies need to be researched, planned, and evaluated. Why then, …
A practical guide on how to create a better tone of voice
WHAT IS A TONE OF VOICE? Your company’s tone of voice isn’t what you say, but how you say it. It’s the language you use. It’s the way you construct your sentences. It’s …