While strategies give logic to a company’s goals and objectives, your company culture expresses these goals through values, beliefs, and ways of working. They guide the way in which everyone …
How to write an email that will always get results
Writing an email is easy, right? You know what you want to say, you know who you’re writing to. Type, type, type. Send. Job done. No, not quite. Over 2 …
Why employees should be at the heart of your social media strategy (and how to make it work)
Social media is a critical channel in any company’s communications strategy. Most larger companies have someone responsible (if not solely then at least in part) for social media marketing and …
What is content marketing (and why is it important)?
What is content marketing? As with most good ideas, content marketing is not a new concept. In 1895, John Deere published a leaflet called “The Furrow” which helped farmers make more …