EVALUATION IS THE KEY TO EFFECTIVE COMMUNICATIONS A couple of months ago, it occurred to me that it was taking an inordinate amount of time to write, edit, design, and …
A practical guide on how to create a better tone of voice
WHAT IS A TONE OF VOICE? Your company’s tone of voice isn’t what you say, but how you say it. It’s the language you use. It’s the way you construct your sentences. It’s …
10 tips for more successful change communications
WHY IS CHANGE COMMUNICATIONS IMPORTANT? To paraphrase Heraclitus, “change is the only constant in business.” To this aphorism I would add “and that change needs to be constantly communicated.” Business …
Do you have a mission, a vision, and values? (& why it’s important)
WHAT’S THE DIFFERENCE BETWEEN MISSION, VISION, AND VALUES ANYWAY? The business world is full of buzzwords. They’re bandied around board rooms and used on corporate websites. But what do they actually …