Effective communication isn’t simple. If it was, everyone would be doing it (you see, just there, a horrible cliché – proving the point that communication isn’t easy!) That said, there …
Objectives, strategy, and tactics: what’s the difference?
If you’re sitting down to write a plan – be it a communications plan, marketing, or business strategy – you probably know that there are several different elements required: you …
6 easy steps to unblock your writer’s block
It happens to all of us. You know you have to write something – a report, an evaluation, a marketing document – and yet… nothing. Writer’s block, the curse of …
Once upon a time: the power of corporate storytelling
I’m not rewriting world history here. This post contains no shocking reveals. I very much doubt I’m teaching anything new. Here we go… People like stories. People understand stories. People engage …