WHAT ARE KEY MESSAGES? Key messages act as a foundation for all communications. Whenever you communicate, you want all your audiences to understand the same basic messages. While each person might …
Why evaluation is a core part of all content creation
The importance of evaluation as part of a campaign is clear. Beforehand, it’ll help give you a benchmark. During the project, you’ll understand what’s working and what needs to change. …
What are personas and why are they important to message development?
The first time I was asked to develop a set of personas, I was confused. What did a person’s social standing and extra-curricular activities have to do with communications? Very …
Why websites are like gardens – a new approach to building website content
I’ve been thinking a lot about content audit and strategy lately. More specifically (and less succinctly), I’ve been thinking about how to build a website, and the role of content, …