Proactive vs reactive communications As with most things in business, if you wish to deliver effective and persuasive communications, detailed strategies need to be researched, planned, and evaluated. Why then, …
Why employees should be at the heart of your social media strategy (and how to make it work)
Social media is a critical channel in any company’s communications strategy. Most larger companies have someone responsible (if not solely then at least in part) for social media marketing and …
10 tips for more successful change communications
WHY IS CHANGE COMMUNICATIONS IMPORTANT? To paraphrase Heraclitus, “change is the only constant in business.” To this aphorism I would add “and that change needs to be constantly communicated.” Business …
Do you have a mission, a vision, and values? (& why it’s important)
WHAT’S THE DIFFERENCE BETWEEN MISSION, VISION, AND VALUES ANYWAY? The business world is full of buzzwords. They’re bandied around board rooms and used on corporate websites. But what do they actually …