Proactive vs reactive communications As with most things in business, if you wish to deliver effective and persuasive communications, detailed strategies need to be researched, planned, and evaluated. Why then, …
Why employees should be at the heart of your social media strategy (and how to make it work)
Social media is a critical channel in any company’s communications strategy. Most larger companies have someone responsible (if not solely then at least in part) for social media marketing and …
10 tips for more successful change communications
WHY IS CHANGE COMMUNICATIONS IMPORTANT? To paraphrase Heraclitus, “change is the only constant in business.” To this aphorism I would add “and that change needs to be constantly communicated.” Business …
Is your communication crossing borders?
When working in an international company, one of the hardest job facing any corporate communicator is getting the message out to the whole company – no matter where they are …
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