Internal communications – also known as employee engagement or employee communications – has moved on from the days of a tatty poster on a communal noticeboard. Nowadays, employees expect to …
Objectives, strategy, and tactics: what’s the difference?
If you’re sitting down to write a plan – be it a communications plan, marketing, or business strategy – you probably know that there are several different elements required: you …
Once upon a time: the power of corporate storytelling
I’m not rewriting world history here. This post contains no shocking reveals. I very much doubt I’m teaching anything new. Here we go… People like stories. People understand stories. People engage …
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