The first time I was asked to develop a set of personas, I was confused. What did a person’s social standing and extra-curricular activities have to do with communications? Very …
Objectives, strategy, and tactics: what’s the difference?
If you’re sitting down to write a plan – be it a communications plan, marketing, or business strategy – you probably know that there are several different elements required: you …
6 easy steps to unblock your writer’s block
It happens to all of us. You know you have to write something – a report, an evaluation, a marketing document – and yet… nothing. Writer’s block, the curse of …