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Dear Comms...

Your comms agony aunts offering quick, practical advice for everyday dilemmas.


S7E5: Storytelling – our top 10 tips

S7E5: Storytelling – our top 10 tips

  • Season 7: storytelling
For the final episode of our storytelling series, we’re pulling everything together into ten practical, no-nonsense tips you can use straight away. Whether you’re trying to spark action, shift behaviour,…
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S7E2: Storytelling – why stories work

S7E2: Storytelling – why stories work

  • Season 7: storytelling
In the second episode of our storytelling series, we’re still not letting you write anything. Nope, we’re heading into your brain first.  In this episode, we unpack the science behind…
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S5E3: What comes after comms?

S5E3: What comes after comms?

  • Season 5
You’ve spent years leading communications. You know how to shape a message, manage a crisis, coach leaders,  bring clarity where there’s chaos. But what if all that experience was just…
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S5E1: Decisions, decisions…

S5E1: Decisions, decisions…

  • Season 5
Some people excel at making choices. Others freeze. Or, worse, overthink their decision to death. In the world of comms, too often we’re stuck in an endless feedback loop with…
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S4E1: Lost in translation

S4E1: Lost in translation

  • Season 4
Leading a global comms team sounds exciting… until it all goes wrong. What works in Frankfurt might fall flat in Tokyo. Expectations from your team in Cape Town could be…
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S2E5: Overcoming overwhelm

S2E5: Overcoming overwhelm

  • Season 2
Leadership wants updates, but do they really listen? In this episode, we explore how to give leaders the information they need – without the blank stares. We break down how to…
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S2E4: The delegation dilemma

S2E4: The delegation dilemma

  • Season 2
Delegation is essential, but what if your team isn’t ready? In this episode, we explore strategies to delegate effectively when your team lacks experience. Learn how to assess strengths, communicate…
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S2E2: The elephant in the room

S2E2: The elephant in the room

  • Season 2
Caught between a rock and a hard place? Leadership refusing to take off their rose-tinted glasses? Today we look at how to be realistic while remaining optimistic. 
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Deborah brings a wide range of skills to her work. She works on everything from ideas, to content creation, to website governance.

She is dedicated to helping clients meet the communications challenges brought about by today’s fast-paced, multi-media world. She’s partnered with clients from many different industries tackling a variety of content assessment and strategy, social media and community management and site transition projects.

Deborah Menikoff

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Ilona Tofahrn-Flint

Ilona has over 15 years’ design experience working for both multi-national companies and agencies in London.

From designing magazines, to logo and branding, to communications materials and presentations – whatever the brief, Ilona relishes a challenge. She always offers a different view, introducing fresh ideas and novel design solutions that elevate any project she works on.

Although originally from Germany, she is proud to have lived in the UK long enough to call herself an English Rose! Ilona hates clip art and comic sans (who doesn’t? 😊)
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Elissa Bertot

Elissa is on a mission to help clients build a brand they’re proud of. Drawing on 15 years’ experience in communications, branding and marketing, she mixes brand strategy with change management to transform the way organisations communicate, internally and externally.

A true word nerd, she combines strategy with creativity to develop messages and content that engage audiences across industries.

Elissa bridges the gap between public and private sectors, working with corporations, non-profits, NGOs and social impact startups alike. As an experienced speaker and trainer, she uses her expertise to empower clients and organisations to drive change and tell stories that inspire action.
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Laura Hurst

Having cut her teeth in the print industry (and has the paper cuts to prove it), Laura now has over twelve years' experience as a graphic designer, with a focus on branding and publication design.

Laura combines professionalism with fun and creativity, and loves drawing inspiration from the world around her. Her favourite part of the design process is getting to know the client, deeply understanding their needs and motivations. This, she believes, is the basis of great design.

Outside of work Laura can be found pursuing quite a few different hobbies, including knitting, painting and most recently, rollerskating.
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Amanda Pierce

Amanda is a senior communications and change advisor with extensive experience working alongside high-profile leaders and organisations on strategy, reputation, and decision-making. She has held senior leadership roles both in consultancy and in-house, including as UK CEO of Burson-Marsteller.

Amanda is particularly trusted for her judgement and ability to cut through complexity - she is known for one of the best “sniff tests” in the business. She takes a calm, considered approach to situations, particularly those which are sensitive, fast-moving, or ambiguous.

She has worked across a wide range of sectors including healthcare, food, natural resources, and manufacturing – often in environments shaped by regulation, public opinion, and competing stakeholder expectations. She understands that progress depends not only on strong strategy, but also on how people feel informed, involved, and confident in their role.

A scientist by training, Amanda values evidence as well as emotion when it comes to communicating. She is known as a trusted sounding board who can help leaders think clearly, act decisively, and lead with confidence.
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Imogen Hitchcock MCIPR

Imogen is a senior communications consultant who has spent her career helping individuals, teams, and organisations navigate complex change - transforming strategy into stories that inspire, engage, and motivate.

Not one to shy away from asking the tough questions, she combines curiosity with a strong focus on outcomes. Imogen believes in the power of “normal not formal” language: clear, simple communication, free from corporate jargon. She thrives when elevating the mundane, the technical, or the difficult into content that’s influential, powerful, and human.

Imogen has experience across the public and private sectors in high-profile and fast-paced environments where clarity, credibility, and agility matter. She supports and coaches leaders and practitioners to develop well-defined narratives that build confidence, aid decision making, and drive action. She cares deeply about fairness, transparency, and helping others to feel part of the process.

She loves cheese, wonderful writing, rugby, and the Archers.
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