Social media is a critical channel in any company’s communications strategy. Most larger companies have someone responsible (if not solely then at least in part) for social media marketing and …
The importance of evaluation in communications
EVALUATION IS THE KEY TO EFFECTIVE COMMUNICATIONS A couple of months ago, it occurred to me that it was taking an inordinate amount of time to write, edit, design, and …
A practical guide on how to create a better tone of voice
WHAT IS A TONE OF VOICE? Your company’s tone of voice isn’t what you say, but how you say it. It’s the language you use. It’s the way you construct your sentences. It’s …
Do you have a mission, a vision, and values? (& why it’s important)
WHAT’S THE DIFFERENCE BETWEEN MISSION, VISION, AND VALUES ANYWAY? The business world is full of buzzwords. They’re bandied around board rooms and used on corporate websites. But what do they actually …
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