“Are you ready for your big presentation?” These words will either fill you with dread or anticipation. Like it or not, at some point in our careers, we’re probably going …
Why evaluation is a core part of all content creation
The importance of evaluation as part of a campaign is clear. Beforehand, it’ll help give you a benchmark. During the project, you’ll understand what’s working and what needs to change. …
Why websites are like gardens – a new approach to building website content
I’ve been thinking a lot about content audit and strategy lately. More specifically (and less succinctly), I’ve been thinking about how to build a website, and the role of content, …