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Tag Archive

Below you'll find a list of all posts that have been tagged as “content marketing”

Beaumont Communications Lausanne content marketing

What is content marketing (and why is it important)?

What is content marketing? As with most good ideas, content marketing is not a new concept. In 1895, John Deere published a leaflet called “The Furrow” which helped farmers make more …

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content marketingcorporate communicationscreating contentkey messagestone of voice
Beaumont Communications sustainability storytelling

How Heineken nailed their sustainability story telling

I’m sure you’ve heard by now how Heineken decided to release their sustainability report? In a coup of open-mindedness (that’s a word, right?), they ditched the traditional “chuck it up …

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content marketingHeinekenstory tellingsustainability
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