Proactive vs reactive communications As with most things in business, if you wish to deliver effective and persuasive communications, detailed strategies need to be researched, planned, and evaluated. Why then, …
What is content marketing (and why is it important)?
What is content marketing? As with most good ideas, content marketing is not a new concept. In 1895, John Deere published a leaflet called “The Furrow” which helped farmers make more …
The importance of evaluation in communications
EVALUATION IS THE KEY TO EFFECTIVE COMMUNICATIONS A couple of months ago, it occurred to me that it was taking an inordinate amount of time to write, edit, design, and …
Is your communication crossing borders?
When working in an international company, one of the hardest job facing any corporate communicator is getting the message out to the whole company – no matter where they are …