“Are you ready for your big presentation?” These words will either fill you with dread or anticipation. Like it or not, at some point in our careers, we’re probably going …
What are personas and why are they important to message development?
The first time I was asked to develop a set of personas, I was confused. What did a person’s social standing and extra-curricular activities have to do with communications? Very …
3 rules for effective communication
Effective communication isn’t simple. If it was, everyone would be doing it (you see, just there, a horrible cliché – proving the point that communication isn’t easy!) That said, there …