Social media is a critical channel in any company’s communications strategy. Most larger companies have someone responsible (if not solely then at least in part) for social media marketing and …
Do you have a mission, a vision, and values? (& why it’s important)
WHAT’S THE DIFFERENCE BETWEEN MISSION, VISION, AND VALUES ANYWAY? The business world is full of buzzwords. They’re bandied around board rooms and used on corporate websites. But what do they actually …
How to plan when you don’t have a plan
“Would you tell me, please, which way I ought to go from here?” “That depends a good deal on where you want to get to,” said the Cat. “I don’t …
Objectives, strategy, and tactics: what’s the difference?
If you’re sitting down to write a plan – be it a communications plan, marketing, or business strategy – you probably know that there are several different elements required: you …