What is content marketing? As with most good ideas, content marketing is not a new concept. In 1895, John Deere published a leaflet called “The Furrow” which helped farmers make more …
A practical guide on how to create a better tone of voice
WHAT IS A TONE OF VOICE? Your company’s tone of voice isn’t what you say, but how you say it. It’s the language you use. It’s the way you construct your sentences. It’s …