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Internal communications strategy & clarity

More communications isn't the answer. Before we create another newsletter, campaign, or channel, we help you understand what your employees actually need (and want)
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Cutting through the noise

Most organisations are drowning in information. Newsletters go unread. Employees feel bombarded with messages. New platforms pop up. Another campaign launches.

The latest shiny toy isn't the answer.

But you're asking the right questions:
  • Why aren't employees reading what we're sending?
  • Which channels actually matter?
  • What do our employees actually want to know from leadership?
  • How do we know if our internal communications is working?
  • How can we do more with less?
All of these questions point to the same thing: the need for clarity.

Strategic clarity

Where are you now?

Before you redesign your communications, you need an honest view of what is happening today.
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Full internal communications audit

Many organisations have built their channels haphazardly. We'll do an honest audit: what's working? What's just adding to the noise?
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Channel effectiveness review

Not every channel deserves equal investment. We measure what's actually adding value, reaching your audience, and making a difference.
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Audience analysis and persona development

"Everyone" doesn't exist. We help you build a real picture of who you're talking to and what they care about. 
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Stakeholder and content mapping

We map who needs to communicate what, when and to whom. This removes overlap and reduces noise.

Outcome:

A clear understanding of your current state, enabling informed decisions about where to focus and what to change.

Build communication that works

Create alignment, build confidence and accelerate performance with communication that cuts through and connects.

Strategic simplicity

A simple, effective communications plan

Strategy should simplify, not complicate.
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Aligned to business goals

Your communications strategy sits in service of business goals - not separate from them. That's where clarity comes from.
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Templates, tone of voice, and messaging frameworks

Consistency builds trust - but only if templates are actually useable. We create guidance and frameworks your teams can actually follow.
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Scalable and sustainable

One-off campaigns disappear. We design systems that work across functions, geographies, time zones - and stick.

Outcome:

Internal communications that are clear, purposeful and sustainable. Messaging that supports performance rather than distracts from it.

Practical delivery

Tools your team will use

Strategy only works when it is practical.
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Newsletter and channel rationalisation

You don't need another newsletter. We'll help you work out what channels make a difference and ruthlessly cut the rest.
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KPIs that track outcome, not output

Click rates and opens are just vanity metrics. We help you define what success really looks like - shifts in behaviour, action, and understanding.
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Coaching and development

We build the capability of your internal communications and leadership teams helping strategy get embedded, not shelved.

Outcome:

Greater impact with fewer resources. Communications that deliver measurable value.
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Why internal communications strategy matters

Clear internal communication changes three things:
  • People understand what they're part of - and the role they play in success
  • Everyone knows what they're supposed to do (and why)
  • There's trust in leadership because they're transparent, human, and relateable.

Ready to go?

If your communications is creating noise instead of focus, something's broken.
© Beaumont Communications 2015 - 2026
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Deborah brings a wide range of skills to her work. She works on everything from ideas, to content creation, to website governance.

She is dedicated to helping clients meet the communications challenges brought about by today’s fast-paced, multi-media world. She’s partnered with clients from many different industries tackling a variety of content assessment and strategy, social media and community management and site transition projects.

Deborah Menikoff

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Ilona Tofahrn-Flint

Ilona has over 15 years’ design experience working for both multi-national companies and agencies in London.

From designing magazines, to logo and branding, to communications materials and presentations – whatever the brief, Ilona relishes a challenge. She always offers a different view, introducing fresh ideas and novel design solutions that elevate any project she works on.

Although originally from Germany, she is proud to have lived in the UK long enough to call herself an English Rose! Ilona hates clip art and comic sans (who doesn’t? 😊)
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Elissa Bertot

Elissa is on a mission to help clients build a brand they’re proud of. Drawing on 15 years’ experience in communications, branding and marketing, she mixes brand strategy with change management to transform the way organisations communicate, internally and externally.

A true word nerd, she combines strategy with creativity to develop messages and content that engage audiences across industries.

Elissa bridges the gap between public and private sectors, working with corporations, non-profits, NGOs and social impact startups alike. As an experienced speaker and trainer, she uses her expertise to empower clients and organisations to drive change and tell stories that inspire action.
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Laura Hurst

Having cut her teeth in the print industry (and has the paper cuts to prove it), Laura now has over twelve years' experience as a graphic designer, with a focus on branding and publication design.

Laura combines professionalism with fun and creativity, and loves drawing inspiration from the world around her. Her favourite part of the design process is getting to know the client, deeply understanding their needs and motivations. This, she believes, is the basis of great design.

Outside of work Laura can be found pursuing quite a few different hobbies, including knitting, painting and most recently, rollerskating.
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Amanda Pierce

Amanda is a senior communications and change advisor with extensive experience working alongside high-profile leaders and organisations on strategy, reputation, and decision-making. She has held senior leadership roles both in consultancy and in-house, including as UK CEO of Burson-Marsteller.

Amanda is particularly trusted for her judgement and ability to cut through complexity - she is known for one of the best “sniff tests” in the business. She takes a calm, considered approach to situations, particularly those which are sensitive, fast-moving, or ambiguous.

She has worked across a wide range of sectors including healthcare, food, natural resources, and manufacturing – often in environments shaped by regulation, public opinion, and competing stakeholder expectations. She understands that progress depends not only on strong strategy, but also on how people feel informed, involved, and confident in their role.

A scientist by training, Amanda values evidence as well as emotion when it comes to communicating. She is known as a trusted sounding board who can help leaders think clearly, act decisively, and lead with confidence.
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Imogen Hitchcock MCIPR

Imogen is a senior communications consultant who has spent her career helping individuals, teams, and organisations navigate complex change - transforming strategy into stories that inspire, engage, and motivate.

Not one to shy away from asking the tough questions, she combines curiosity with a strong focus on outcomes. Imogen believes in the power of “normal not formal” language: clear, simple communication, free from corporate jargon. She thrives when elevating the mundane, the technical, or the difficult into content that’s influential, powerful, and human.

Imogen has experience across the public and private sectors in high-profile and fast-paced environments where clarity, credibility, and agility matter. She supports and coaches leaders and practitioners to develop well-defined narratives that build confidence, aid decision making, and drive action. She cares deeply about fairness, transparency, and helping others to feel part of the process.

She loves cheese, wonderful writing, rugby, and the Archers.