Our values tell you who we are

They're our promise to our clients, our suppliers, and our colleagues.

Strength in numbers

Our beliefs guide the way we work and the people we work with. They support us as we make decisions, act as a behavioural compass, and are a reflection of the people who work here.

When you work with us, this is what you can expect (and what we’d like in return!).

We do the right thing, even when it’s the hard thing

We don’t shy aware from telling the truth, even when we know it’ll be hard to hear. We are open when we feel things aren’t working - strategies, teams, ideas. We ask questions, we challenge, we offer up solutions, and explore new approaches. We’re sensitive and authentic in our feedback - everything we say or do comes from a place of good intent.

If we’re going to go far, we need to go together

Success is about teamwork - we need to trust, listen, and support each other. We are an extension of our clients’ team and want to understand the business inside and out… the good, the bad, and the ugly. We don’t wait to be asked and we’re always looking for ways to bring added value - whether that’s sharing useful information or acting as a sounding board.

When we make mistakes, we admit them and learn from them.

We’re always looking at how we can be better. We have the strength to lead the way and the courage to adapt. We don’t over-promise and under-deliver. We focus on our end goal - helping our clients and their business grow through influential and effective communications. When our clients succeed, so do we.

We love a bit of planning

We like knowing where we’re going. We also like knowing how we’re going to get there, how we’ll measure our success, and what milestones there are along the way. Often it’s the act of planning which is more important than the plan itself - it allows us to challenge assumptions, push ourselves, and try new approaches.

We practice what we preach

We like knowing where we’re going. We also like knowing how we’re going to get there, how we’ll measure our success, and what milestones there are along the way. Often it’s the act of planning which is more important than the plan itself - it allows us to challenge assumptions, push ourselves, and try new approaches.

Our ideas are a combination of the intuitive and the imagination

We grow through learning - through books, through experiences, and through letting our thoughts run wild. We have an insatiable thirst for knowledge and love passing on fresh, interesting, and novel insights to our clients. No matter the question, we’ll test ourselves to come up with a new answer. We love tapping into the collective wisdom of the crowd.

We charge for outcomes, not output

When you pay us, you’re paying for our years of experience and the time it’ll take for us to deliver a real result. We don’t just churn things out. We don’t work to a template. Everything we do is bespoke to solve the problem in front of us. We believe in value-based pricing and we’re always fair about what that value is. If we think someone else should do the job, we’ll let you know.

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Deborah Menikoff

Deborah brings a wide range of skills to her work. She works on everything from ideas, to content creation, to website governance. She is dedicated to helping clients meet the communications challenges bought about by today’s fast-paced, multi-media world. She’s partnered with clients from many different industries tackling a variety of content assessment and strategy, social media and community management and site transition projects.
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Ilona Tofahrn-Flint

Ilona has over 15 years’ design experience working for both multi-national companies and agencies in London.

From designing magazines, to logo and branding, to communications materials and presentations – whatever the brief, Ilona relishes a challenge. She always offers a different view, introducing fresh ideas and novel design solutions that elevate any project she works on.

Although originally from Germany, she is proud to have lived in the UK long enough to call herself an English Rose! Ilona hates clip art and comic sans (who doesn’t? 😊)
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Elissa Bertot

Elissa is on a mission to help clients build a brand they’re proud of. Drawing on 15 years’ experience in communications, branding and marketing, she mixes brand strategy with change management to transform the way organizations communicate, internally and externally.

A true word nerd, she combines strategy with creativity to develop messages and content that engage audiences across industries.

Elissa bridges the gap between public and private sectors, working with corporations, non-profits, NGOs and social impact startups alike. As an experienced speaker and trainer, she uses her expertise to empower clients and organisations drive change and tell stories that inspire action.
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Laura Hurst

Having cut her teeth in the print industry (and has the paper cuts to prove it), Laura now has over twelve years experience as a graphic designer, with a focus on branding and publication design.

Laura combines professionalism with fun and creativity, and loves drawing inspiration from the world around her. Her favourite part of the design process is getting the know the client, deeply understanding their needs and motivations. This, she believes, is the basis of great design.

Outside of work Laura can be found pursuing quite a few different hobbies, including knitting, painting and most recently, rollerskating.
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Amanda Pierce

Former UK CEO of Burson-Marsteller, Amanda is known for one of the best “sniff tests” in the business. Fired up by solving complex reputation problems, she’s at her best when translating business strategy into effective communications.

In particular, she has specialized in designing and delivering global programs for the likes of Danone, Bayer, GSK, MSD, Sony, DeBeers and Kimberly-Clark. She has coached spokespeople at all levels – from CEOs down – helping them strengthen their communication skills by focusing on authenticity, clarity, and empathy.

She believes everyone has the potential to be an influencer and act as an ambassador. Just don’t challenge her to a boxing match – she’s fiercely competitive and loves winning.
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Imogen Hitchcock MCIPR

Imogen is on a mission – to transform the mundane into stories that engage, inspire, and motivate.

She believes in the power of a ”normal not formal” language which is free from corporate jargon. She’s at her happiest when she’s got a plan and she’s using her experience to solve a problem. She is results-driven and constantly curious. She doesn’t shy away from asking the tough questions.

Imogen has worked in high-profile and fast-paced environments across both the public and private sector. She has trained a range of participants – from the CEO down to sales teams – in myriad communications topics. She specializes in message development, internal communications (in all its forms), and helping companies connect with their purpose.

She loves cheese, wonderful writing, rugby, and the Archers.
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