EVALUATION IS THE KEY TO EFFECTIVE COMMUNICATIONS A couple of months ago, it occurred to me that it was taking an inordinate amount of time to write, edit, design, and …
A practical guide on how to create a better tone of voice
WHAT IS A TONE OF VOICE? Your company’s tone of voice isn’t what you say, but how you say it. It’s the language you use. It’s the way you construct your sentences. It’s …
The best way to develop killer key messages
WHAT ARE KEY MESSAGES? Key messages act as a foundation for all communications. Whenever you communicate, you want all your audiences to understand the same basic messages. While each person might …
10 tips for more successful change communications
WHY IS CHANGE COMMUNICATIONS IMPORTANT? To paraphrase Heraclitus, “change is the only constant in business.” To this aphorism I would add “and that change needs to be constantly communicated.” Business …