What is content marketing? As with most good ideas, content marketing is not a new concept. In 1895, John Deere published a leaflet called “The Furrow” which helped farmers make more …
The importance of evaluation in communications
EVALUATION IS THE KEY TO EFFECTIVE COMMUNICATIONS A couple of months ago, it occurred to me that it was taking an inordinate amount of time to write, edit, design, and …
A practical guide on how to create a better tone of voice
WHAT IS A TONE OF VOICE? Your company’s tone of voice isn’t what you say, but how you say it. It’s the language you use. It’s the way you construct your sentences. It’s …
The best way to develop killer key messages
WHAT ARE KEY MESSAGES? Key messages act as a foundation for all communications. Whenever you communicate, you want all your audiences to understand the same basic messages. While each person might …